There are a few things to notice in this ad. First, the shoes look great, as they should. The color contrasts with the pants in a nice way.
Another thing to notice is the fit of the pants and shirt. The pants are cut very nicely through the leg, and seem to be the right length. Likewise with the shirt. There is no extra fabric to make him look heavier than he is.
Finally, the details make it stand out. No socks and no belt make it casual - even though the clothes are not.
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